The human body is an incredible biological machine that has taken millions of years of evolutionary processes to develop. An amazing sophisticated set of chemical processes that 36 years before people seemed unaware and disconnected from.
At that time in 2015 we rarely paid much attention to what we consumed. The connection between health and food was lost. Only when people got sick did they consider the need to take care of their health. Eventually they developed new rituals and tools to help rethink attitudes and relationships to food as a long term sustainable health strategy.
It was agreed through governments, industry and social initiatives that being healthy and staying healthy should be a social act. They imagined edibles which are neither food nor medicine. Intriguing edibles combining sophisticated active pharmaceuticals with natural ingredients. They were designed with the pleasure of eating in mind — always to be enjoyed in good company.